Visual identity for a new nursery supporting the youth work of Caius House in Battersea
Caius House is a charitable youth centre in south London which has been serving the local community for over a century.
By 2012 the original building, seen as unsuitable to house a modern youth centre, was demolished and in its place a new residential building with community space on the first two floors was built, becoming the centre’s new home in 2014.
Playing on the word “Caius” (pronounced “keys”), Little Keys Nursery opened in 2017 to help support the work of the youth club which now offers music, media and sporting facilities to bridge the skills gap for young people between childhood and adulthood.
Felt is the new flat
Brand elements of the font and colour palette from Caius House were retained; helping to reenforce the relationship between the two and forge lasting relationships between different communities within Battersea as parents see their childcare fees used to support the centre’s work with older children and young adults.
Working in felt, we created a handmade logo alongside a set of vector-based logos for wider use. Illustrations which drew on the landmark Battersea power station and early learning activities synonymous with a nursery were also designed using felts in yellow, teal and purple.