The Park Nursery
Brand Identity, Campaigns, Digital Design
Our ten-year relationship with a valued nursery in south-east London
In 2007 our director Peter Collins designed the brand and website for the Park Nursery, but ten years is a long time in web design so we’ve spent the last year working on a completely new website and have also used the opportunity to take a fresh look at the branding as a whole.
Maximise on what makes you distinctive
Unusually for London, the Park Nursery has—as the name would suggest—a fantastic amount of outside space for children to play and learn, including tee-pees, Wendy house, outdoor play areas, adventure playground and wildlife garden.
Knowing this was a main attraction for parents when looking for childcare, we developed a set of illustrations which portrayed the natural environment, in a Mid-century Modern aesthetic.
