The Park Nursery
Brand Identity, Campaigns, Digital Design
![Polari Design — The Park Nursery](https://i0.wp.com/polari.design/wp-content/uploads/2018/12/the-park-nursery-mark.jpg?fit=1024%2C512&ssl=1)
Our ten-year relationship with a valued nursery in south-east London
In 2007 our director Peter Collins designed the brand and website for the Park Nursery, but ten years is a long time in web design so we’ve spent the last year working on a completely new website and have also used the opportunity to take a fresh look at the branding as a whole.
![Polari Design — The Park Nursery](https://i0.wp.com/polari.design/wp-content/uploads/2018/12/the-park-nursery-logo.jpg?fit=2121%2C1500&ssl=1)
Maximise on what makes you distinctive
Unusually for London, the Park Nursery has—as the name would suggest—a fantastic amount of outside space for children to play and learn, including tee-pees, Wendy house, outdoor play areas, adventure playground and wildlife garden.
Knowing this was a main attraction for parents when looking for childcare, we developed a set of illustrations which portrayed the natural environment, in a Mid-century Modern aesthetic.
![Polari Design — The Park Nursery](https://i0.wp.com/polari.design/wp-content/uploads/2018/12/the-park-nursery-illustrations-2.jpg?fit=2000%2C1000&ssl=1)
![Polari Design — The Park Nursery](https://i0.wp.com/polari.design/wp-content/uploads/2018/12/park_nursery_business_cards_grid.jpg?fit=3000%2C2000&ssl=1)
![Polari Design — The Park Nursery](https://i0.wp.com/polari.design/wp-content/uploads/2018/12/the-park-nursery-logo-options.jpg?fit=2000%2C989&ssl=1)
![Polari Design — The Park Nursery](https://i0.wp.com/polari.design/wp-content/uploads/2018/12/park_nursery_posters.jpg?fit=3000%2C2000&ssl=1)
![Polari Design — The Park Nursery](https://i0.wp.com/polari.design/wp-content/uploads/2018/12/the-park-nursery-website-1.jpg?fit=2000%2C1414&ssl=1)
![Polari Design — The Park Nursery](https://i0.wp.com/polari.design/wp-content/uploads/2018/12/the-park-nursery-website-map.jpg?fit=2000%2C1414&ssl=1)
![Polari Design — The Park Nursery](https://i0.wp.com/polari.design/wp-content/uploads/2018/12/the-park-nursery-website-visuals.jpg?fit=2000%2C1000&ssl=1)
![Polari Design — The Park Nursery](https://i0.wp.com/polari.design/wp-content/uploads/2018/12/park_nursery_letterheads.jpg?fit=3000%2C2000&ssl=1)
![Polari Design — The Park Nursery](https://i0.wp.com/polari.design/wp-content/uploads/2018/12/the-park-nursery-illustrations-1.jpg?fit=2000%2C1000&ssl=1)